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Last year, during SIHH2009, Ralph Lauren introduced a line of watches that definitely can be considered haute horlogerie. Some of the Ralph Lauren boutiques carried vintage watches (by Rolex, Patek Philippe etc) for quite some years now, but now they have their own impressive line-up.
This year, Ralph Lauren introduces the Slim Classique Collection. So if you think that Ralph Lauren is fashion only, think again.

The Slim Classique is a 42mm diameter timepiece and only 5.35mm thick. Last week, I blogged about the thinness factor over at Vacheron Constantin with their Ultra-Fine watches but it seems that more brands follow this trend this year at SIHH (Salon International de Haute Horlogerie) in Geneva.
This timepiece uses a movement by another king of thin, Piaget. A mechanical handwound movement (caliber RL430) with a thickness of only 2.1mm is ticking inside this RL Slim Classique. Although the caseback of this watch is solid (and therefore ideal for engraving purposes), the movement inside has a Côtes de Geneve and circular graining finish (click here for my article on movement decoration). The guilloché dial and Breguet style hands make this watch a classic and sophisticated looking timepiece and up to standards with the 42mm diameter. This will not look bad at all in the board room!
The watch itself is available in rosé gold, white gold and platinum (Pt950). The 192 diamonds (total amount of 1.11 carat) are optional for this wristwatch. Of course, you’ll wear this timepiece on a black alligator strap!
Below a close-up of the guilloché dial and Breguet style hands.

Prices are unknown at the time of writing this post. My guess is that they won’t come cheap and why should they? Although the brand name might remind most people about their Polo shirts, the used movement, used materials for case, crown and strap and the perfectly finished dial and hands are proof of the fact that they are really a true watch brand as well.
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Today I am at SIHH here in Geneva. But most of you are not. Too bad... As part of luxury watch brands further embracing the Internet, they are welcoming modern times by live blogging at the event. Finally, the Internet is their friends. How far we have come in just a few years. In addition to other brands such as Jaeger-LeCoultre, my favorite German luxury watch brand A. Lange & Sohne (the grail watch for many) will live blogging from SIHH 2010. To be honest I am not 100% sure what this will entail, but it believe it means sharing what is going on including images and new releases with you all out there.
What I do know is that A. Lange & Sohne people will be there live to answer your questions and help you with whatever you need. You'll probably need to be up late at night if you are in the US for this personal attention from their staff. Otherwise I am sure there will be good stuff up for you to check out. In addition to their live blogging at the event (at the address in the link below), they are also offering contemporaneous content via the A. Lange & Sohne iPhone app, Twitter feed, and some special mobile phone friendly website. I really applaud them for going all this. Keep it nice and traditional in the watch making department, but give me all your bell & whistles in the communication and marketing department. Maybe I will be able to say hello from their booth at SIHH.
Check out A. Lange & Sohne live coverage from SIHH 2010 here.
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